Tomorrow Options: Walkinsense Promotional Video
Walkinsense is a new lower limb analysis device from Tomorrow Options. Lstn were asked to communicate the benefits of using the device in a clear and concise web video.
The goal of the company is to achieve significant market penetration in health centres and clinics that deal with diabetic foot disorders.
This resulted in the decision to keep the video as short as possible in order for it to reach the target audience of busy doctors and clinical staff. The creative treatment was focused on simplicity and clarity, in-line with the key benefits Walkinsense offers to medical practioners.