Creative Sheffield
Creative Sheffield are another company choosing Lstn to produce digital content.
Creative Sheffield is the UK’s first city development company. Their goal is to transform Sheffield and its economy by the year 2020.
They launched their economic masterplan for the region at the London Stock Exchange and asked Lstn to repackage audio content recorded at the launch. Their aim was to communicate key aspects of the masterplan in a format that is short and easily digestible.
The Creative Sheffield marketing strategy is based on changing perceptions of Sheffield through residents acting as ambassadors for the city. The Sheffield business community were invited to a dinner to launch this initiative, for which Lstn produced the following audio introduction...
Re:Inventing the City Dinner Introduction