Aimhigher Web-Video
When Lstn were asked to produce a series of web-videos for the educational programme Aimhigher, we jumped at the chance.
Aimhigher is a national programme aimed at encouraging young people from under-represented groups to go on to Further and Higher Education.
Project
Lstn worked with Aimhigher West Yorkshire to create a series of web-videos consisting of interviews with students, teachers, parents and practioners. The aim was to communicate key aspects of the initiative and show how it changes the lives of young people.
Message and Medium
To achieve this, Lstn worked closely with the Aimhigher marketing team to define individual key messages that each interview had to communicate. Working in this way gave a clear direction to the project and ensured that the final videos met all aspects of the brief. Using web video, the messages were both easy to digest and had an emotional resonance with the Aimhigher target audience.
Production
Filming the project with a green screen, gave flexibility to incorporate the Aimhigher colour template and branding. The results of this are a series of web-videos that fit perfectly in to the Aimhigher site and maintain brand values throughout.
http://www.aimhigher.ac.uk/sites/westyorkshire/web_videos/index.cfm